Google Launches Affiliate Network

Google (NASDAQ: GOOG)  is rebranding Doubleclick Inc. as Google Affiliate Network .   So google is now taking on the Affiliate network industry and competes with affiliate network heavyweights such as ValueClick’s Commission Junction and LinkShare.

This move isn’t a surpise since google has been in the business for quite some time with its google adsense program which is based on  “cost-per-click” business model.   It’s just a matter of time they enter the “Cost-per-action and Cost-per-lead” business model offered by affiliate network.

I’ll definitely try this one out and see how it goes.

Has anyone tried this yet?  Your feedback is most welcome here  at the comments area.