Google’s Attempts to Clean up Their Ad Network
An extensive Webmasterworld thread developing over the past week is outlining Google’s plan to “get rid” of publishers whose business model revolves around sending Adwords traffic to an MFA (Made for Adsense) site in an attempt to profit from the margin between the cost and the revenue (a.k.a search arbitrage).
In the thread, several publishers described an email, sent out by Google, and which says that “our specialists found that your business model is not a good fit for the AdSense program,” and adds that the account will be terminated as of June 1st while all profits earned by then will be paid out in full.
Some people speculated that this is Google’s attempt to clean up its ad network before allowing advertisers to view where exactly their ads are presented. Shoemoney pointed out that none of the big publishers / advertisers have received this notice, but only some smaller ones and the whole thing should be disregarded.
Bottom line, yes, this is an attempt on Google’s side to clean up their network, but on the same not this is not the end search arbitrage but only the end of non-productive search arbitrage from the advertisers’ standpoint. So, bottom line, the network will be cleaner, as well as more profitable for advertisers.
