Google’s Conversion University
Tons of helpful information from Google on many conversion techniques…
It all begins with “Acquisition” which is further broken down into;
- Sitemaps for Search Engine Optimization (SEO): “Here are five ways Google Sitemaps can help you drive more potential customers to your site and improve the visibility of your content.”
- A Benchmark Strategy to Search Engine Marketing (SEM): “It’s easy to get caught up in keyword bidding wars. Don’t give in to this temptation. There’s a better way and it begins with finding a breakeven cost-per-click benchmark.”
- AdWords Targeting and Tracking Tips: “Here are five tips for targeting – and tracking – your ads effectively.”
- Optimizing your AdWords ROI with Google Analytics: “By looking at a single report in Google Analytics, you can see the ROI for each keyword you buy, spend confidently on the keywords that perform, and drop the ones that don’t. Here’s how.”
- Intelligent Advertising for Small Business: “You’d like more visibility for your site, and you’ve had a salesperson tell you about the benefits of buying a listing on her portal site. It sounds like a good deal, but how do you know? Here are a few tips that will help you make an informed decision.”
Conversion University is part of Google Analytics. (For those who didn’t know)
