Grand Theft Auto IV Sets $500M Sales Record

Grand Theft Auto IV has sold over 6 million copies since its release at the end of April. The hit game made $500 million in sales in one week. Rockstar Games and parent company Take-Two are patting each other on the back over a job well done. They’re not big on modesty so they were the first to name it the “biggest event in entertainment history.” Well, it’s hard to say otherwise, all things considered.

Putting things into perspective, Halo 3 previously had the record with $300 million in sales.

A simultaneous release on both the Xbox 360 and PS3 certainly attributed to the game’s success. GTA has built a great reputation with gamers and its brand is unlikely to fail any time soon.

Via | Informative Post

Image courtesy of Rockstar.