Gravitational Marketing by Jimmy Vee, Travis Miller and Joel Bauer – A Review

I was recently given a copy of Gravitational Marketing by Jimmy Vee, Travis Miller and Joel Bauer and asked to give it a look.  I’m glad I did.  Gravitational Marketing delivers a path for readers to follow in order to master “The Science of Attracting Customers”.  It asks readers to throw everything they’ve learned about marketing out the window and start with a clean slate in order to absorb the simple theories in the book.

If you read Brandcurve frequently, then you know I’m a big proponent of using common sense in your marketing and branding.  Take a step back and review your marketing and branding strategies and goals to make sure they make sense before you move forward with them.  Gravitational Marketing definitely belongs in the school of common sense.  It’s written in an inviting tone that doesn’t talk down to readers.

One of the features of this book that should appeal to readers is the many callouts that include one sentence snippets of important tips, suggestions and ideas.  Additionally, many chapters end with a section called “From the Trenches” which provides real world case studies that are particularly interesting.

The authors suggest in Gravitational Marketing that the world of marketing has changed and marketers are struggling to find ways to attract customers in the new world.  Gravitational Marketing offers ideas to help marketers navigate this new territory.  I think this book would be particularly interesting for business owners and salespeople.

Stay tuned to Brandcurve for a guest post from Gravitational Marketing’s authors in the coming weeks.  Subscribe to Brandcurve so you don’t miss it!

Image source: Wiley.com