Green Bibles: Not Everyone Will Support Every Green Choice

HarperOne has published a Green Bible – and no, I don’t meant the color. Or do I? The Green Bible, available for less than $20, is printed with soy ink on recycled paper, but that’s not all. Over 1000 passages, which make reference to the earth, are printed in green ink, kind of in the same way that some Bibles print Jesus’ words in red.

Sounds great, right? Well, maybe. While I’m sure that many copies will be sold, as you can read on Reuters, there are already a number of critics, including environmentalists who disagree with the highlighted passages and Christians who don’t like mixing secular goals with religion.

What does this have to do with your business?

Well, no matter what, there will always be people who don’t like the business decisions you make, and that includes decisions you make in an effort to go green. When you create green products, consider how they meet the needs of all of your customers, even those you *gasp* don’t really care about the environment.

Going green can be tricky – think through your choices because making changes.