Green Gets Real

Paying attention to environmental issues doesn’t have to be a casualty of these uncertain economic times. More and more Americans are finding ways to be green without spending a lot of green.

Nearly three-quarters (72%) of Americans say they know a lot or a fair amount about environmental issues and problems (up 7 points from 2007) and 28% often seek out environmental information (up 5 points). The most common green actions are those that are helping Americans save money in their day-to-day lives. Seventy-six percent have bought energy efficient light bulbs and 58% have purchased energy saving appliances. Consumers are also considering gas mileage in their next vehicle purchases more than ever before (81% up 15 points from 2007).

While money matters, not all of the top green purchases are savings inspired. Individuals are purchasing paper products made from recycled papers (72%), green household cleaning products (64%) and environmentally-safe laundry detergent (57%) despite the fact that they cost more. While many Americans are participating in more eco-friendly practices, less than a third (32%) feel they are doing enough for the environment.

(photo credit: stockxchg)