Growing Influence of Women on Web

There are now 34million mothers online in the US who are confidently keeping up with the web developments as a way of connecting, improving purchasing decisions and also to help with their relationships with their children who are web savvy.

Online mothers are an incredibly powerful force with increasing influence and of course remember they influence 80% of purchasing decisions.

So how do mothers make those purchasing decisions

24% use general websites

21% use family or friends recommendations

19% use search engines

This compares favorably with the traditional methods

Newspapers 7%

Email 10%

TV 11%

This research shows to me two things

1. If you want to influence the real decision makers then you need an online strategy
2. Influence lies with both Google search but also in recommendations. Both of these need you to have a much greater understanding of the consumer. You need to understand why and how they search….and also what is important to them, so that they want to pass on your name to their friends and family.
3. The last thing is that it shows that the net..works!