GumGum Adds $2.6 Million in Second Round
July 8, 2009 by Stephen Kersey
Filed under Business
Los Angeles-based startup GumGum has raised $2.6 million in their second round of funding. This brings their total to about $3.8 million. The company’s first round of funding was about $1 million from First Round Capital and Crosscut Ventures last year.
Image: sxc.hu
GumGum was founded in 2006 by Ophir Tanz and provides an image licensing and monetization platform that allows websites and blogs to secure images for their sites. Advertisers and publishers alike have found GumGum to be useful to their businesses.
GumGum offers two usage models. One is a pay-per-use program that permits publishers to license content on a CPM basis, while the other uses ad-supported licensing. The ad-supported model is free to publishers in exchange for advertising unit being displayed along side the content.
