Happy Holidays! Small business will still celebrate despite of economy
September 30, 2008 by ShannonCherry
Filed under Business
According to a recent Zogby poll, a majority of small business owners that typically purchase holiday greeting cards, newsletters, and corporate gifts will not reduce holiday budgets for 2008.
Although consumer confidence is at record lows, the survey found the following spending trends in store for small businesses:
— 45% of small businesses typically send holiday greetings. ![]()
— Of those businesses that typically send holiday greetings, 78% send holiday greeting cards and 25% send gifts.
— 59% of small businesses report that the current state of the economy will not affect spending on holiday greetings.
— 88% of small businesses typically spend up to $500 on holiday greeting cards. Their budget remains the same for 2008.
— While the state of the economy will affect holiday spending for 41%, only 5% will cut out greeting cards and gifts altogether. The remaining 36% will either cut back on the quantity or quality of their holiday greetings.
How about you? will you continue sending out holiday items this season?
















We’ll probably do this, it’s a small price to pay for some repeat business.