Harrison Ford, Chest Waxing and the Rainforest – Can You Guess What They Have in Common?
May 27, 2008 by Susan Gunelius
Filed under Marketing
Conservation.org tapped Harrison Ford to deliver some public service announcements. My first reaction to this, celebrities always drive attention to causes, so it’s not necessarily bad to put the Harrison Ford brand together with a conservation message. The common sense stops right there though.
Check out the PSA below. It’s confusing and not so much “painful” in a good way as was intended as I’d say it’s “uncomfortable” in a weird way.
Your thoughts?
Tags: Harrison Ford, cause marketing, branding, advertising, conservation.org
Last weekend I went to see the new Indiana Jones movie and they showed this spot before the film. It was pretty awkward and difficult to make a connection to what Conversation.org is trying to say.
Luckily, there were a few more previews before the movie, so I was able to block it out enough so that it didn’t ruin my perception of Ford’s role in the movie.