Comments on: Harry Potter: A Case Study in Excellent Branding

By: Susan Gunelius

Susan Gunelius — Sat, 28 Jul 2007 03:15:58 +0000

I definitely agree that the movies and merchandise keep the momentum of the brand going inbetween books!

By: Lara

Lara — Fri, 27 Jul 2007 21:30:35 +0000

It’s interesting to think of how the books would fare without the movies, products, or fan clubs. I think these aspects drive the Harry Potter phenomena even more than the books themselves.

By: Susan Gunelius

Susan Gunelius — Tue, 24 Jul 2007 06:46:14 +0000

Yes, the classics never get old.

By: Medical Spa MD

Medical Spa MD — Tue, 24 Jul 2007 01:00:30 +0000

Harry Potters already on many college professors teaching list. I’ll always prefer Tolkien.