Harry Potter Mini-Film Coming to Universal’s Harry Potter Theme Park
June 19, 2008 by Susan Gunelius
Filed under Marketing
According to The Sunday Mirror of London, a Harry Potter mini-movie is currently being filmed with Daniel Radcliffe, Rupert Grint and Emma Watson of the immensely successful Harry Potter movie franchise. The Harry Potter mini-movie will play a part in the new Wizarding World of Harry Potter theme park scheduled to open at the Universal Studios theme park in Orlando, Florida in 2009 or 2010.
Universal isn’t confirming anything yet, but the rumor also says that J.K. Rowling wrote the story that will be used for the new Harry Potter mini-movie, which would make it yet another authentic brand extension from the Harry Potter brand that is destined for success. It’s the brand that never stops!
You can read more about the marketing behind the Harry Potter brand in my book, Harry Potter: The Story of a Global Business Phenomenon, available now in the U.K. and for pre-order in the U.S. (to be released in the U.S. and other parts of the world in August).
Image: UniversalOrlando.com
