Harry Potter – The Story of a Global Business Phenomenon Now Available in U.S.
August 19, 2008 by Susan Gunelius
Filed under Marketing
My new book, Harry Potter: The Story of a Global Business Phenomenon, was released in the United States today (it has been available in the U.K. since June).
The book explores the marketing and branding of Harry Potter, how it grew to such a success and answers the question of whether or not that success can be duplicated.
Whether or not you’re a Harry Potter fan doesn’t matter. If you’re interested in learning how a children’s fantasy book grew to be a global phenomenon and the ultimate branding success story, then you’ll enjoy this book.
Check out my interview with Mary Emma Allen on b5media’s HomeBizNotes blog today. Mary Emma also has a contest going on where you can enter to win a copy of Harry Potter: The Story of a Global Business Phenomenon.
The book is available in bookstores and online through sites such as Amazon, Barnes & Noble, Borders and more.
Image: Susan Gunelius/Palgrave Macmillan
Wow, I didn’t know you wrote a Harry Potter book! Being a huge fan of both branding and Harry Potter, I’m of course going to order one.
By the way, did I ever show you my take on The Typography of Harry Potter?:
http://www.perezfox.com/2007/08/10/the-typography-of-harry-potter/
Thank you, Prescott! I just read your post – awesome as always!