Have I gotten the bait & switch?

Startup Spark is one of the top 100 business blogs on Technorati.  So I often get pitched from PR firms and other entrepreneurs to highlight their book, their product, or their service.

Recently, I sent out  a call that I wanted to interview authors and other experts. I was pitched one CEO who I thought would interest all of you, so I agreed to interview him. I was excited because the technology they were using could be very beneficial to all of us. And having the founder/entrepreneur to talk about his startup pains would have been great stuff too.

But the PR person got back to me and said he was out of the office a lot and served up another person for me to interview instead.

Now I’m bummed and feel a bit duped.

Look, I am a publicist so I know you have no control over your client’s schedule. But as a journalist, I can say this is a big faux pas.

In my teleclasses and other presentations, I emphasize that if you send out a release or a pitch make sure you can back it up – and part of that is delivering what you promise.