http://www.everyjoe.com/articles/have-social-media-in-your-pr-policies-168/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Sun, 20 Dec 2009 09:06:30 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.everyjoe.com/articles/have-social-media-in-your-pr-policies-168/comment-page-1/#comment-352642 Dustin Harding Sat, 29 Nov 2008 22:01:27 +0000 http://www.commonsensepr.com/2008/11/19/have-social-media-in-your-pr-policies/#comment-352642 I completely agree with Bob on this one. Every employee of the company acts as a representative in some way or another. While it may not have been Bob's job to take initiative and answer the target markets questions via social media, i think that he had the right idea. Everyday i see myself more and more sifting through different forms of social media to find reviews and comments on products that spark my interest. Most often this is what entices me to buy their product, not their website or brand name. I don't know if Bob was trying to act as a third-party endorser or if he was operating through the company's website or what. Either way, instead of discouraging employees I would encourage employees to engage in social media with the supervision of a gatekeeper. I completely agree with Bob on this one. Every employee of the company acts as a representative in some way or another. While it may not have been Bob’s job to take initiative and answer the target markets questions via social media, i think that he had the right idea. Everyday i see myself more and more sifting through different forms of social media to find reviews and comments on products that spark my interest. Most often this is what entices me to buy their product, not their website or brand name. I don’t know if Bob was trying to act as a third-party endorser or if he was operating through the company’s website or what. Either way, instead of discouraging employees I would encourage employees to engage in social media with the supervision of a gatekeeper.

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