HD Content Coming To The iTunes Store

Let me preface that this is pure speculation. I haven’t read, yet, that this is actually true. BUT…

Apple just released a new decoder that is visually lossless and provides uncompressed HD quality at SD data rates. This means HD quality in a smaller file size, which has been one of the biggest obstacles listed for why there isn’t HD content on the iTunes store today.

Of course, Apple isn’t saying anything about this being a possibility, but smaller file sizes with the same lossless quality streamed straight to your Apple TV… It’s only a matter of time.

You can get the new decoder here. It’s available for Windows and Mac.