Comments on: Heineken City: Creating a lifestyle

By: Kimberlee Morrison

Kimberlee Morrison — Tue, 18 Nov 2008 00:10:43 +0000

That’s awesome. Heineken has done a fantastic job with branding; so much so that I’ve even heard people refer to it as though Heineken = beer. It’s not super prolific because there are other well branded beers out there. But when it comes to targeting the young, hip crowd, Heineken has been massively successful.

By: Morgan Coudray

Morgan Coudray — Sun, 16 Nov 2008 19:50:55 +0000

Heineken has had a very complete understanding of branding given their success with an average tasting beer. When I was in Amsterdam last year, i had to go to give the Heineken Experience brewery a visit… where they got me to give them my email address: it’s easier when you get your cusomters/vistors tipsy ;)
Anyways, in parallel to this great branding work that they’ve done, they’ve ventured into the viral world with a video they put on the main page of their website to announce the re-opening of the brewery: I found it in my mail box. http://www.heinekenexperience.com

In conclusion, I want to give, a tip of my hat to Heineken for using world-class integrated marketing!

By: ErikJ

ErikJ — Sat, 15 Nov 2008 08:12:14 +0000

It is very good branding to have a city for your product especially when it is centered around social meetings and sex