Comments on: Heinz Deli Mayo Ad leads to complaints

By: Rachel

Rachel — Tue, 12 Aug 2008 07:40:28 +0000

Linda, why would they? As far as I can see Yoshida is a US company and this was a UK ad.

By: Linda Yoshida

Linda Yoshida — Tue, 12 Aug 2008 05:27:52 +0000

The Yoshida Group which manufactures Mr. Yoshida Sauce products for the Heinz corporation was not aware that this ad had be made or was being televised.

By: nia

nia — Sat, 28 Jun 2008 18:41:00 +0000

rachel, it was the plan from the beginning. BBDO is specialized in viral-marketing, they knew that censoring the ad would attract international attention and that would be a lot of free atvertising. but they damage the LGTB community playing the bigots-are-right game, they are saying that a kiss between two men is not ok and that’s why a lot of people are boycotting heinz now. they wanted free advertising and have now it’s mayonnaise all over the face. nice PR mess, and if they don’t reinsertate the ad and make a statement with their excuses thing’s will get worse. and they deserve that

BOYCOTT HEINZ

By: Rachel

Rachel — Thu, 26 Jun 2008 14:33:21 +0000

I’ve updated again…the ad is now getting MPs calling for its re-instatement plus the American Family Association getting in on the act.

By: James Pursell

James Pursell — Wed, 25 Jun 2008 17:46:24 +0000

Heinz has offended me by pulling this cute ad. They shall reap a firestorm! All my family, friends, and I are boycotting Heinz products as of now.

See how that stacks up against your 202 bigotted complaints, Mrs. Heinz!

By: nia

nia — Wed, 25 Jun 2008 16:08:50 +0000

BOICOTT HEINZ!!

By: Rachel

Rachel — Wed, 25 Jun 2008 10:57:33 +0000

OK, update – I should check. They have withdrawn it which is really annoying. I don’t think they should have, given the 200 or so complaints was only a tiny, tiny number of the people watching it. I’m with the guy calling for the petition, how we we ‘un-complain’

http://www.guardian.co.uk/media/2008/jun/24/asa.advertising

By: Rachel

Rachel — Wed, 25 Jun 2008 10:55:29 +0000

I’m fascinated by that viewpoint, as to me (and obviously all the complainers) it was a gay partnership. Otherwise, you could have done the NY Deli man as a NY deli woman (or don’t they come in that variety?) But it is an interpretation that makes sense.

I’ve read that this has been withdrawn, but nothing official about it, so not sure.

By: Shannon Cherry

Shannon Cherry — Wed, 25 Jun 2008 10:43:28 +0000

I have to agree with Kristen. I didn’t see this as a gay family.

That said, if it is a gay family, so what? Aren’t we supposed to show our kids that families come in 57 + varieties? Diversity, at least to my family, is important!

By: francesco

francesco — Tue, 24 Jun 2008 22:37:28 +0000

here is a list of products to boycott in the u.s.

Bagel Bites – Frozen snacks
Black Tie Hors D’oeuvres and Desserts
Boston Market
Classico – Premium sauces
Del Monte
Heinz Organic Ketchup
Heinz 57 Sauce
Heinz Vinegar
Heinz Relish
Heinz Mustard
Jack Daniel’s – Grilling sauce
Lea & Perrins
Mr. Yoshida’s products
Nancy’s
Ore-Ida – Frozen potatoes
Poppers – Jalapeño Poppers, Mozzarella sticks
Smart Ones
T.G.I. Friday’s
UFC ketchups
Wyler’s