Hello, again. Hello!

Common Sense PR is back.

After a hiatus, I have been asked to take the ‘reigns’ of Common Sense PR.

Who am I?

Glad you asked.

I’m Shannon Cherry, APR, MA and I’m known as The Power Publicist. I’ve been in the PR and marketing business for more than 15 years… ok, closer to 20, but I didn’t want to reveal my age :).

I did start my career while in college, however, as a reporter and anchor for a small television station. I learned the ins and outs of the media business first hand. So when I decided to change careers, public relations was an easy transition.

I did several years of nonprofit PR before working for a couple of  PR firms where I handled clients including Minolta, Alaska Airlines, and US Department of Justice. Soon though, I decided to venture out on my own and created Cherry Communications, which provides full-service PR and marketing via a virtual interface.

After seeing a need for a DIY approach, I also created Be Heard Solutions and Penny Pinching Publicity, which provides programs and products to help small businesses create their own publicity.

Clients have appeared on the pages of USA Today, the New York Times, Money Magazine, Associated Press, and Parenting and have been featured on the Today Show, CNN, The History Channel, Good Morning America, and Oprah.

In addition to my businesses, I am the co-author of two books: Become Your Own Great & Powerful and Parenting Beyond Belief. And I’m the mom of two wonderful girls: Lyra and Sasha, who are twins.

I’m also the blogger of another Bizzia blog: Startup Spark  - one of the top 60 business blogs in the world. You can also get additional free tips and tactics at my personal blog: http://www.thepowerpublicist.com.

I also publish the popular and highly-recommended, free ezine, Be Heard!, delivered to more than 6200 subscribers each month.  Get your free publicity power package by signing up for Be Heard! at http://www.beheardsolutions.com.

Now you know all about me… or at least all I want to share.

It’s your turn.  Who are you? And what do you hope Common Sense PR will do for you? (Hey, by just leaving a comment with that info, you’re giving yourself some free publicity! Go for it!)