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Tuesday, February 9th, 2010

Heroes ARG starts again

August 7, 2007 by Rachel  
Filed under Marketing

For those of you interested in the Heroes ARG (link goes to my previous piece) it’s started again with an email or text message to all the registered users this morning, pointing people to new content at Hana’s blog

For those who never saw it last year, sign up now, to watch one of the best examples of extended reality using mobile, web and TV there is. This is not a game, but there are puzzles and activities to follow. The path is set, but the integration between the elements is pretty seamless, with URLS in the show leading you to new online elements and online work extending and deepening the story.

  • StumbleUpon
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  • Facebook
  • Mixx
  • Google
  • TwitThis
  • Reddit
  • Yahoo! Buzz
  • Slashdot
  • E-mail this story to a friend!
  • BallHype
  • YardBarker

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