Hillary Clinton Tries to Change Her Brand Image
March 4, 2008 by Susan Gunelius
Filed under Marketing
On the eve of what’s been dubbed “Super Tuesday II” Hillary Clinton made a last ditch effort to change her brand image by appearing on Jon Stewart’s very popular The Daily Show on Comedy Central last night.
The Daily Show has become a primary place for Americans to get political information, and Clinton decided to embrace the audience who watches TV in an attempt to rally votes.
Looks like it worked based on early exit polls. Of course, polls are still open, so things could change, but it looks like Hillary Clinton’s campaign has lived another day.
Tags: political branding, Super Tuesday 2, Hillary Clinton Jon Stewart, Daily Show, 2008 presidential election, Democratic primary
It’s a very different move for Hilary Clinton and not what I would expect at all. But if it has helped her campaign survive another day, then I suppose that it’s a good move. However, whether such an action will be significant in the long run, I’m not too sure.
I have to agree with you, Julie. I guess small steps are better than no steps at all. We’ll see where she goes from here.