Comments on: Hillary Clinton’s Rebranding Effort Works as She Takes the New Hampshire Primary

By: Is Crying at Work Ever Appropriate? at Women On Business

Is Crying at Work Ever Appropriate? at Women On Business — Sat, 19 Jan 2008 03:37:20 +0000

[...] debate about whether or not tears are ever appropriate in the workplace. The debate stems from Hillary Clinton’s highly publicized tears during an interview session that may or may not have helped her gain some ground in the polls and [...]

By: Liz Fuller

Liz Fuller — Sun, 13 Jan 2008 14:50:00 +0000

I’d like to think of this as an honest moment instead of a manipulative technique – I know people tell me I’m naive and that all politicians are actors – but it sure looked sincere to me. She honestly wants to help the country and believes that she is the one to do it.

I can see where her campaign managers are telling her to let more of her true self show as a branding change – but do you really think this moment was staged?

By: geoff

geoff — Fri, 11 Jan 2008 17:44:30 +0000

I am skeptical about this being called a new brand — I think it was more of an opportunistic short term decision to appeal to a broader audience base. This new humanism is more to appeal to voters then genuine — the problem with this is it will be hard to maintain — people tend to go back to their preferred or dominant style.