Comments on: Holiday Inn Launching New Brand Standards & Signage [PHOTO]

By: ritajwilson

ritajwilson — Fri, 05 Jun 2009 21:48:31 +0000

The 20 Year Old Holiday Inn Franchisees were too cheap to re-invest in their properties or would not bulldoze and re-build. I don’t blame Holiday for wanting to clean house of “deadwood”. Who wants to stay somewhere tired with maroon and hunter green draperies? Hampton Inn (in my humble opinion) does it right. They update as needed, have a consistently fresh product, and lots of value added extras. If you are willing to spend a few more $$ their Embassy Suites Brand is always consistent as well.

By: HENK MEYER

HENK MEYER — Fri, 05 Jun 2009 16:50:13 +0000

Holiday Inns have lost direction, and become a poor shadow of the iconic brand it used to be.
From signage(even the Smithsonian has the famous “arrow ” sign!)that made the brand even with Econolodge and days inns, now the move away from the font used on signage that meant something.
Twenty year franchisees were simply eliminated…and replaced by what can be best described as a ghost….mostly HIexpress properties.Only winner were the Quality Inn type brands that picked up the good to excellent former Holiday Inns, most of which were the largest hotels in each community!
What once was THE chain for families…now has become a “chain” without a clear clientele and/or mission.

By: A vermonter

A vermonter — Mon, 25 May 2009 12:14:37 +0000

i liked working for the company H,I,E.was prode of my work and who i worked for,until the GM got personal, and made it hard to come to work. the new signage looks good,reminds of the stride gum package,and that leaves a good taste in your mouth, keep up the good work

By: Gentleman Agitator

Gentleman Agitator — Tue, 15 Jul 2008 20:57:06 +0000

The new signage is awful. They have destroyed what was left of an American brand icon. As a loyal HI customer, I am all for improvements to the experience. However, they should not have messed with the iconic font and in fact brought back the “great sign.” Ask IHG what happened to their updated “great sign” branding, launched just a few years ago. Ask, IHG if all their customers are as enthusiastic about this new look as they claim their owners are.