Holidays and gratitude

Many businesses say thanks to their customers during the holiday season. (Personally, I’ve already gotten several cards and gifts from businesses already!)

That’s all well and good. But if you are only remembering your customers and clients this time of year, you are missing out. And probably are getting lost in the shuffle.

You should be truly thankful and grateful for those who use your products or services all year long.  So create a gratitude program for the entire year.

Here are some things you can include in your gratitude program:

1. Send out thank you cards and emails every time a customer makes a purchase. Many companies also include a coupon for a return shopping visit.
2. Have everyone in your company who touches the customer say thank you from the sales person to the delivery person. The more thanks, the better.
3. Send a gift every once in a while, with no strings attached. I recently did this for Halloween. It was a big hit.

Saying thank you is powerful. But you have to make it a habit. And since few people are taking the time to say thank you, you WILL stand out!