How Facebook Creates Engagement
July 2, 2009 by Anna Farmery
Filed under Social Media
Facebook has been a true phenomenon – no doubt. When you look at the Facebook stats page it puts into context how much 
people want to share, how people are seeing the web as part of their real world community.
- Average user has 120 friends on the site
- More than 5 billion minutes are spent on Facebook each day (worldwide)
- More than 30 million users update their statuses at least once each day
- More than 8 million users become fans of Pages each day
- More than 900 million photos uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
- More than 2.5 million events created each month
- More than 35 million active user groups exist on the site
The one that stands out for me is 1 billion pieces of content shared each week ! In a real world that seems to struggle with getting on with each other…we do show the capacity to share, to laugh, to build friendships each day on the web.
