How Not to Promote Your Brand

Answer: don’t be like Dick Cheney.

Last night on Comedy Central’s The Daily Show, Jon Stewart did a hilarious bit about Dick Cheney’s recent claims that he is not subject to many laws and rules related to the Executive Branch of the government because he claims (unbeknownst to the rest of the world) the Vice President is not actually a part of the Executive Branch.   

Not only is The Daily Show’s scathing piece funny, but it’s also a great example of the need to maintain consistency in all aspects of your branding strategy.  Your brand image, values and promise need to be continuously and consistently presented to the public (for personal branding) or your consumers.  In today’s world where even the smallest mistake can race across the news on the internet compounding the error into something inexcusable and a PR nightmare.  Dick Cheney’s inconsistencies make him a perfect target for comedians and internet networkers to voice their opinions about his changing values and promises and thusly his suffering brand.

Don’t end up like Dick Cheney by giving people the chance to question your brand’s image.  Stay consistent in all aspects of your business and your brand will see positive growth.

Photo courtesy of Flickr.