How Rising Gas Prices Impact Your Business Blog
May 23, 2008 by Liz Fuller
Filed under Social Media
A recent survey by iCongo indicates that the rising gas prices are having an influence on customer behavior:
1 in 3 surveyed said that the price of gas made them more inclined to shop online, leaving their car safely in their garage.
This is good news for online businesses – if your customers can find you.
One of the best ways to help customers find you is by creating a meaningful business blog.
- Blogs increase your relevance to search engines, meaning you’ll show up higher on search engines such as Google and Yahoo!
- Blogs enable your customers to get to know you – by posting your opinions, advice and expertise online, customers develop a relationship with you without leaving their homes
- Blogs enable you to post specials, sales and discounts online directly to your readers
- Blogs promote word of mouth advertising as your customers can easily refer their friends to the url of your blog
If you’ve been thinking about starting a blog for your business, the rising costs of gas might be the incentive you need to give it a try.
What do you think- how have rising gas prices affected your business?
photo credit: www.sxc.hu
Thanks for the advice. We’ll take that into account.