How to Make Customer Testimonials Meaningful
April 5, 2008 by Susan Gunelius
Filed under Marketing
I wrote an article that was published on Entrepreneur.com this week that I’d like to share with Brandcurve readers.
In the article, I discuss how customer testimonials can be useful in copywriting (as well as branding) if you follow a few specific rules and avoid the two biggest pitfalls – overuse and legitimacy.
You can read the entire article on Entrepreneur.com.
Image source: Entrepreneur.com
Tags: Entrepreneur magazine, Entrepreneur.com, copywriting, customer testimonials, user reviews, copywriting tips
