How To Win a Social Media Award!
May 2, 2009 by Anna Farmery
Filed under Social Media
Dell sponsored a social media awards for business and last year the winner of the small company award was Wiggly Wigglers. I find this interesting because they are not the usual small business – they sell worms and other gardening/sustainable living items! The company was founded by an incredible lady called Heather Gorringe who talks you can see talk about social media on this video at the end of the post.
I was lucky enough to ask Heather about networking, small business and branding…
a) Why do you think social media has worked for Wiggly Wigglers?
I think folks are sick of being spoken to and advertised at, social media enables people to have a say and get involved and talk about ideas and inspirations. Wiggly Wigglers fits into this quite nicely – we dont have a simple product or idea, we are selling a way of life – a set of values and this media allows us the opportunity to have a two way conversation on these concepts – such as composting, grow your own and farming.
b) Your podcast is one of the most popular on iTunes, how have you built such a loyal following?
Well, whilst we do not have a podcast formula or necessarily a standard format we do aim to provide the following take homes to our listeners:
Be brave – show the personality of your brand and company, and encourage your customers to talk about what interests them.
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