I Can’t Simply Embed A Widget And Hope For Profits?

That’s what CBS Television Stations Digital Media Group president Jonathan Leess told CNET News.com in this article;

CBS to bloggers: Install our widgets, and we’ll split the profits

Oh well…

Caroline McCarthy lets us know that: “CBS Television Stations has launched a new program to get its local news headlines onto blogs and social-media sites.

Called the CBS Local Ad Network, it’s a way for participating region-focused blogs to pull in extra cash by embedding CBS news widgets on their sites and splitting the revenue of accompanying ads with CBS.

Approved sites will be able to choose the content of the CBS headlines displayed (breaking news, sports, politics), as well as select from a number of options to determine, for example, whether they want video content in the widget.”

Lest anyone think there might a a free lunch,

“Bloggers can’t just embed a widget and hope for profits, CBS Television Stations Digital Media Group president Jonathan Leess told CNET News.com. ‘There’s a screening process, obviously,’ he said. ‘We have to figure out or get some visibility into what the content is on that site, and then we screen, but we have a third party (Syndigo Networks) that administers all this for us.’”

So, if you’re interested, visit the Syndigo Networks link for more info.