I would’ve never imagined!
Would you ever guess VEGETABLES are the top eaten food on Super Bowl Sunday? I’m shocked! But at least this means healthy foods are still very much part of consumers lives.
The Marketing Daily published this top 10 list:
TOP 10 FOOD EATEN ON SUPER BOWL SUNDAY
Vegetables
29%
Potatoes
23%
Salads
14%
Sandwiches
13%
Poultry
12%
Total Salty Snacks
12%
Beef
10%
Pizza
10%
Bread
10%
Soup
7%
Source: The NPD Group/National Eating Trends (NET)
This just makes me wonder how many other “obvious” but erroneous consumer perceptions we marketers have? In order to change that we must know the consumers. Research is inevitable and important. If you ask me, the key to a successful research: Consider yourself (the marketer) as a traditional, common consumer. Start from there!
Veggies? Then I wonder how many gallons of ranch dressing is consumed! Thanks for another bit of insight. I’m subscribed to you now via NewsFire on a mac.