IAB Defines Online Video Ad Metrics
June 14, 2008 by Mike Abundo
Filed under Computers
After defining standard online video ad formats, the Interactive Advertising Bureau now defines standard online video ad metrics. That means offering standard names and definitions for metrics relevant to various online video ad formats: overlay view duration, percent complete, etc.
What can be measured, can be managed. These metrics should make online video advertising more manageable — and thus, less scary.
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