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Saturday, November 28th, 2009

IAB Sets Online Video Ad Guidelines

May 6, 2008 by Mike Abundo  
Filed under Computers

IAB Video Ads

The Interactive Advertising Bureau long ago set the standards for Web ads, and now they release standards for online video ads. This should help confused media buyers invest in the growing online video ad market.

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  1. [...] defining standard online video ad formats, the Interactive Advertising Bureau now defines standard online video ad metrics. That means [...]



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