Ice Cube vs. YouTube: Which Brand Will Win?
January 21, 2008 by Susan Gunelius
Filed under Marketing
YouTube has been the predominant player in online videos for awhile now, but Ice Cube thinks his status as a popular rapper will help his new user-generated content site – UVNTV (that’s U View Network Television). Ice Cube’s site will actually be different from YouTube in that UVNTV will provide network television quality programming with videos, music and shows being available in addition to user-generated content. The site operates using technology provided by Microsoft.
So far, Snoop Dog and Diddy (Sean Combs) have launched their own channels on UNTV, but anyone can launch their own channel as long as they share the ad revenue they earn from their channels. Target has already come on board as an advertiser.
Ice Cube calls the site a mix of TV, MySpace and YouTube. What do you think? It seems like new social media sites and user-generated content sites launch everyday. Will UVNTV survive and thrive with a celebrity brand behind it? Can it knock the pioneer brand out of first place?
