"Ice Cold Franchise! GET Your Free Franchise!"
March 11, 2008 by Sean Kelly
Filed under Business
(FranchisePick.Com) Ice Cold Franchise! GET Your Free Franchise! Here’s a new way to market your franchise opportunity: give one away for free. That’s what Florida-based franchise company Ice Cold Air is doing:
Ice Cold Air offers up franchise Tampa Bay Business Journal
Ice Cold Air said it will give away a franchise to help a would-be entrepreneur in today’s economy.
The company “will offer the training and assistance to get the franchisee up on their feet,” Robin Hughes, president, said in a release. The company said it also will waive the standard $40,000 franchise fee.
“We are looking for someone who wants to promote themselves from an employee to a business owner,” Hughes said.
The winner will be announced April 16. “We picked tax day because that will be the last day the winner will have to file taxes as an employee,” Hughes said. The franchise location will also be chosen at that time.
The company is conducting the contest on its Web site, www.IceColdAir.net, by asking entrants to submit a 200- to 500-word essay outlining why they should be the next franchise owner of an Ice Cold Air Auto Repair Center.
Ice Cold Air, based in Clearwater, is an auto repair services company with 19 locations in West Central Florida.
And here’s the Ice Cold Air franchise announcement: Company press release
Ice Cold Air Franchise: Full of hot air… or great publicists?
Well, on second read, their not Ice Cold Air isn’t actually giving away a franchise location… just waiving the $40,000 franchise fee. So are they full of hot air… or great publicists? Either way, their publicity stunt is working already. After all, they did get featured on the prestigious Franchise Pick blog, did they not?
WHAT DO YOU THINK OF THE ICE COLD AIR FRANCHISE OPPORTUNITY? WHAT ABOUT THEIR ESSAY CONTEST? COMMENTS INVITED BELOW.
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I think this is a great publicity stunt. But more importantly, I think someone should seriously take them up on their offer and become self-employed. And to own a franchise? The best way to go.
ice cold air is the biggest scam artist in the world they will step sell ever repair they do instead of fixing the problem aera they are working on as most pros would do .they only want the money in your pocket in fact the guy who started ice cold ALLYN AYERS would tell shop managers that every customer has $300.00 of his money in their pocket and its your job to get it from them ripoffs i know 1st hand ,i was FIRED FOR BEING HONEST buyer beware i personally want to and will bring this company down 1 store at a time praise god…….