Identifying Your Audience – Part 1 – The Intro

Dear Readers,

Babies do not have a bank account. They do not have money, nor do they have the power to reason with their parents… so why would you market to them?

Who is your market for this product? The brothers and sisters? The uncle? Of course, it is the parents. Every business has this problem – even politicians do – to whom do we market this product?

As a young entrepreneur, you have the advantage of knowing the young audience. Marketing methods differ greatly between generations. People often don’t know the full potential of their product or service and isolate entire groups of potential customers. While we are on the topic of babies, this is a representative article of what I am talking about.

Identifying the wrong market can end a business faster than it began. Marketing is expensive – do testing to figure out WHO you are selling your product to. Who will be actually BUYING it? What are they into? I wouldn’t make banner ads for a product directed towards people in their early 20’s – they have grown up trained not to click banner ads. Over the course of this week, I will be discussing the methods of marketing for different age groups – what turns groups on… and what turns groups off.

Stay tuned tomorrow for Identifying Your Audience – Part 2 – Marketing to Kids.