Identifying Your Audience – Part 4 – Ages 20-35
December 21, 2007 by Jim Gordon
Filed under Business
Fresh out of college, almost out of college, into a job, out of a job, having kids, and maybe still trying to hold on to that youth. This age group (I would like to imagine) embraces reason, price, quality, delivered pizza, and frozen food. If you are releasing brand new computer hardware or software, secure the 20-35 age group! We (I say “we” since I fit into this age group) already know what we like. Assuming you are an aspiring young entrepreneur, this should be a familiar audience. This group doesn’t need the simplest contraptions with giant letters explaining exactly what to do and how to do it. Instead, this group tends to be more willing to try new ideas, test the untested, and be totally naive. What does this tell you? If you release a complicated product, this group will try it… and possibly fail with it. If this happens and you didn’t write a decent instruction manual for other age groups, don’t expect to sell any more.
Oh… and office joke commercials are supposed to be funny (even though there is nothing funny about an office… not even when you joke around about it – Office Space is the only exception). Anyways, here’s a recent Budweiser commercial:
