Identifying Your Audience – Part 5 – Ages 30-49

So I overlapped ages – well, who cares? Sometimes age groups can merge (or at least that’s what they want you to think!). An audience consisting of people from ages 30-49 are wanting to reach out to their inner youth while maintaining a good level of their maturity. What does this mean? Sell your product to this group if it is easy to use, potentially technologically advanced, and helps boost efficiency. Though being incredibly vague, that description can be easily expanded. For instance, if you were to sell an automatic, mountable organizing rack. People younger than 30 will not have the money to get something like that for their apartment/house, and those 50 and above will often not want to bother with new technology (though I do know quite a few that would)… especially technology that requires mounting. Ages 30-49 is perfect for something like this. Let’s look at this iPhone commercial as being representative for this age group – I chose this because it chose practicality over trends for an expensive product.