If Blogging Needs Courage, What Does That Say About Corporate Blogging Strategy?

Brian Clark at Copyblogger has written a great post.

If you are a regular reader of Copyblogger, you will probably think “so what else is new?”

This guy keeps coming up with such amazing content, I never cease to wonder how he does it. Sheer talent plus hard work, no doubt.

Back to the post, which is about courage.

In Are You a Courageous Blogger? he throws down the gauntlet.

For Brian, if you seriously want to be a thought leader – the goal of many a blogger – you need courage.

You need the courage to alienate the wrong people in order to resonate with the right people. You need to stick to your convictions when people tell you you’re wrong simply because your knowledge doesn’t mesh with their opinions.

The post is not a provocation to be contrary or aggressive in order to garner traffic, although we all know that a good controversy can help traffic and rankings.

As I read it, the post is about standing for something and being willing to say so and to stick to your guns.

Courage understands the risks but doesn’t shirk them.

It’s an interesting question as to how you translate that sort of observation into strategy and risk management policy for corporate blogging.