If Google Buys Sprint

You don’t think AT&T will just sit back and light another cigar, now, do you?

If we see it, so can they!

Google appears ready and willing (I’m all in favor of) to take on the “Big Boys.” Personally, I have another way of perceiving this than Om does. I do not see Google “desperate to extend its reach to the wireless domain.” (Om put together a very nice hypothetical about Google buying Sprint, certainly worth a read.)

Google did their due diligence when they announced they’d be a player in the spectrum auction. And that is what I expect they’ll do. But I have no doubt that AT&T is watching and has their own plans in order for a counter attack. They certainly aren’t going to simply allow Google to move in on their territory. After all, it’s “their pipes!”

Which, no doubt, is why Google wants to expand their assets. To avoid losing them. Consider that, if net neutrality fails to materialize, Googs could be positioned to send untold billions of dollars AT&T’s way for the extra last mile expenses they’d be faced with.

It isn’t rocket science and AT&T knows it.