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	<title>Comments on: If You Can Give a Journalist Exclusivity, the Payoffs Are Big</title>
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	<link>http://www.everyjoe.com/articles/if-you-can-give-a-journalist-exclusivity-the-payoffs-are-big-168/</link>
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		<title>By: A Writer&#8217;s Words, An Editor&#8217;s Eye &#187; Blog Archive &#187; News Releases: Part 4 - Where to Distribute Them</title>
		<link>http://www.everyjoe.com/articles/if-you-can-give-a-journalist-exclusivity-the-payoffs-are-big-168/comment-page-1/#comment-351879</link>
		<dc:creator>A Writer&#8217;s Words, An Editor&#8217;s Eye &#187; Blog Archive &#187; News Releases: Part 4 - Where to Distribute Them</dc:creator>
		<pubDate>Thu, 08 Nov 2007 08:27:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2007/08/25/if-you-can-give-a-journalist-exclusivity-the-payoffs-are-big/#comment-351879</guid>
		<description>[...] Your Profits with Free Press Releases by Dorothy Thompson at Pump Up Your Online Book Promotion If You Can Give a Journalist Exclusivity, the Payoffs Are Big by Eric Eggertson at Common Sense PR News Releases 101 from PRWeb Writing Press Releases Part 3 - [...]</description>
		<content:encoded><![CDATA[<p>[...] Your Profits with Free Press Releases by Dorothy Thompson at Pump Up Your Online Book Promotion If You Can Give a Journalist Exclusivity, the Payoffs Are Big by Eric Eggertson at Common Sense PR News Releases 101 from PRWeb Writing Press Releases Part 3 &#8211; [...]</p>
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		<title>By: PR Voices - Today&#8217;s Top Blog Posts on PR - Powered by SocialRank</title>
		<link>http://www.everyjoe.com/articles/if-you-can-give-a-journalist-exclusivity-the-payoffs-are-big-168/comment-page-1/#comment-351878</link>
		<dc:creator>PR Voices - Today&#8217;s Top Blog Posts on PR - Powered by SocialRank</dc:creator>
		<pubDate>Mon, 01 Oct 2007 10:05:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2007/08/25/if-you-can-give-a-journalist-exclusivity-the-payoffs-are-big/#comment-351878</guid>
		<description>[...] If You Can Give a Journalist Exclusivity, the Payoffs Are Big [...]</description>
		<content:encoded><![CDATA[<p>[...] If You Can Give a Journalist Exclusivity, the Payoffs Are Big [...]</p>
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		<title>By: Matt Keegan</title>
		<link>http://www.everyjoe.com/articles/if-you-can-give-a-journalist-exclusivity-the-payoffs-are-big-168/comment-page-1/#comment-351881</link>
		<dc:creator>Matt Keegan</dc:creator>
		<pubDate>Wed, 29 Aug 2007 20:34:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2007/08/25/if-you-can-give-a-journalist-exclusivity-the-payoffs-are-big/#comment-351881</guid>
		<description>Eric, that is good advice. What reporter wouldn&#039;t want to get the scoop? Dishing it out all over the place lessens its importance while working closely with a reporter who can pitch the news in his or her own way is invaluable.</description>
		<content:encoded><![CDATA[<p>Eric, that is good advice. What reporter wouldn&#8217;t want to get the scoop? Dishing it out all over the place lessens its importance while working closely with a reporter who can pitch the news in his or her own way is invaluable.</p>
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		<title>By: An Interesting PR Thought for Your Home Business : Opportunities for Life</title>
		<link>http://www.everyjoe.com/articles/if-you-can-give-a-journalist-exclusivity-the-payoffs-are-big-168/comment-page-1/#comment-351877</link>
		<dc:creator>An Interesting PR Thought for Your Home Business : Opportunities for Life</dc:creator>
		<pubDate>Mon, 27 Aug 2007 06:36:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2007/08/25/if-you-can-give-a-journalist-exclusivity-the-payoffs-are-big/#comment-351877</guid>
		<description>[...] When we mention press releases, or getting news out about our business, a new product or service, we think of sending them to as many publications or media sources as possible.  However, Eric Eggertson of Common Sense PR mentions another technique in his post, If You Can Give a Journalist Exclusivity, the Payoffs Are Big. [...]</description>
		<content:encoded><![CDATA[<p>[...] When we mention press releases, or getting news out about our business, a new product or service, we think of sending them to as many publications or media sources as possible.  However, Eric Eggertson of Common Sense PR mentions another technique in his post, If You Can Give a Journalist Exclusivity, the Payoffs Are Big. [...]</p>
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	<item>
		<title>By: An Interesting PR Thought for Your Home Business</title>
		<link>http://www.everyjoe.com/articles/if-you-can-give-a-journalist-exclusivity-the-payoffs-are-big-168/comment-page-1/#comment-351882</link>
		<dc:creator>An Interesting PR Thought for Your Home Business</dc:creator>
		<pubDate>Mon, 27 Aug 2007 05:31:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2007/08/25/if-you-can-give-a-journalist-exclusivity-the-payoffs-are-big/#comment-351882</guid>
		<description>[...] When we mention press releases, or getting news out about our business, a new product or service, we think of sending them to as many publications or media sources as possible.  However, Eric Eggertson of Common Sense PR mentions another technique in his post, If You Can Give a Journalist Exclusivity, the Payoffs Are Big. [...]</description>
		<content:encoded><![CDATA[<p>[...] When we mention press releases, or getting news out about our business, a new product or service, we think of sending them to as many publications or media sources as possible.  However, Eric Eggertson of Common Sense PR mentions another technique in his post, If You Can Give a Journalist Exclusivity, the Payoffs Are Big. [...]</p>
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		<title>By: Geoff Livingston</title>
		<link>http://www.everyjoe.com/articles/if-you-can-give-a-journalist-exclusivity-the-payoffs-are-big-168/comment-page-1/#comment-351880</link>
		<dc:creator>Geoff Livingston</dc:creator>
		<pubDate>Sat, 25 Aug 2007 20:04:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2007/08/25/if-you-can-give-a-journalist-exclusivity-the-payoffs-are-big/#comment-351880</guid>
		<description>You, E! LOL.

Yes, not enough practitioners realize the value of their news, instead opting to drop the release on the wires.  Whoops, not news anymore.  Selling a story with medium to low weight requires exclusivity so that it is actually news for that pub.</description>
		<content:encoded><![CDATA[<p>You, E! LOL.</p>
<p>Yes, not enough practitioners realize the value of their news, instead opting to drop the release on the wires.  Whoops, not news anymore.  Selling a story with medium to low weight requires exclusivity so that it is actually news for that pub.</p>
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