Ikea Come into the Wardrobe

Creativty Online brings you this Swedish site for Ikea, which is absolutely gorgeous. It’s just amazingly well put together. Scroll through various ‘rooms’ on the site and get glimpses (and prices) for Ikea storage products. There’s lots of video action, but it’s all controlled by sound. You can choose the inbuilt tracks for each scene, upload your own tracks or open your microphone and do what I did, start singing at the screen.

Each room has multiple scenes and the action in the scene only rolls forward when there’s sound. When it’s quiet, then it pauses and scrolls backwards. By changing the track, you can have the video stuttering all over the place. Words don’t do it justice, just go and play.

Screenshot from site