I’m Scared to See What the ‘CSI’ Nonprofit Tie-In Would Be

In tonight’s episode of How I Met Your Mother, a fave in the Durso household, Marshall set up a website to help Lily sell her clothes so that they could pay to fix the floor of the apartment they’re moving into. (It’s a long story. Just go with it.) Later in the episode, Marshall changed the site to help Lily sell her paintings. After the ep had ended, actors Jason Segal and Alyson Hannigan appeared on screen to tell viewers to visit lilyandmarshallselltheirstuff.com, which jumps to an online charity auction site, where viewers can bid on items that have appeared in the show; proceeds will go to Children’s Hospital of Los Angeles.

Pretty cool, huh?

Charity linkages are nothing new for Hollywood, though typically they’re tied to specific needs: natural disasters, for example. Rarely do we see an entertainment enterprises raising money for a nonprofit as part of its standard operations. I’d like to see more shows jump on board. | 501(c)