Importance of Graphics to Your Brand

One of the first things that a business owner should do is have graphics created to begin the process of branding your business website. This is the case because graphics quickly attract the eye of web visitors and can quickly direct them to places on your website where they can buy services or products.

Image: SXC.hu

To help you determine the graphics that you would need to add to your website, I have created a starter list below. This list provides the type of graphics that are common place or branding along with a description of how the graphic is normally used.

• Logo: placed usually in either the upper left (normal placement) or right hand corner for easy identification.
• Banners: include header graphic that normally is displayed at the top of your web pages or standard banners used to advertise your business on other websites.
• Buttons: used to provide a smaller version of your logo or banner to advertise your business and is usually 125 x 125 up to 250 x 250.
• eBook covers: in case you decide to package your knowledge into an eBook, it’s a good ideal for you to have a graphic created for the eBook
• Miscellaneous images:
  • Footer: occasionally used to draw attention to special announcement or special upcoming events.
  • Order/action button: to highlight your order section and to encourage web visitors to buy your product(s).
  • Matching bullet points: would be used for your list to bring attention to them on your webpage.
  • Highlighted images: include directional arrows or stars that highlight specific information.

Now let’s take a look at the Twitter homepage to see what they included on their websites to help brand their image. In the image below, I have pointed out a couple of the images that Twitter has used to brand their website. The logo is in the upper left had corner so that when you see it anywhere, you will know that it is in reference to Twitter. They have included several action buttons that encorage you to take action on their homepage such as “Get Started– Join“.

Image: Twitter.com

Now taking a look at Facebook’s homepage, they have their logo in the upper left corner also as you can see below. Their sign-up is on the homepage so you don’t have to take an extra step to sign-up. In the upper right hand corner is the section where you can login or click a link in case you have forgotten your login.

Image: Facebook.com