InfoNgen a feed reader for financial news

Information is commodity. And this is more obvious in our time. Perhaps it is like Gold that man has long treasured and continue to treasure. Yet information like Gold has to be mined or filtered from a stream where bits of it flows. And then there is fool’s gold. So care must be taken in searching and sifting through what one finds in a mine or while prospecting for gold. The similarity between Gold and Information as commodity is uncanny and as such one does not get surprised that given the flow of information now available services are being offered to filter the information for the customer. And if done properly will probably a successful enterprise.

Now here is a video featuring and promoting InfoNgen.

InfoNgen was featured here before and now after visiting InfoNgen again it has developed its service to filter for financial and business relevant news or posts – maybe this was the original design and I just failed to notice it, but this definitely a welcome development.The service is powered by what is called a InfoNgen Discovery Engine:

All InfoNgen offerings are powered by the InfoNgen Discovery Engine, a proprietary, patent-pending classification system that automatically adds business and financial-specific tags and topics to all inbound content. This tagging – combined with InfoNgen’s advanced filtering capabilities – ensures that users receive only information which is relevant to their specific interests.[Source]

A plus point for InfoNgen’s service is its partnership with TheMarkets.com:

TheMarkets.com, a leading provider of research and estimates to institutional investors worldwide, and InfoNgen, the first discovery engine for business, finance and information professionals, announced today a partnership to develop applications that will enable institutional investors to filter through online content for the pieces most relevant to their investment analysis. InfoNgen’s best-of-breed web discovery technology delivers targeted information from mainstream news sites, local and foreign language media, blogs, and regulatory sites, by intelligently categorizing content along business and financial themes. The Companies’ joint initiative will streamline buy-side access to real-time information, by bolstering TheMarkets.com’s leading broker research with InfoNgen’s web content discovery technology [Source]

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Now this is an interesting service and might be profitable because a lot of people, businesses, institutions and organizations will pay premium for up-to-date and financially relevant financial and business news. And offering the basic service free is not a downside since this will ensure a steady stream of users to this filter service of this particular river of information.

The basic service is offered free but there is premium subscriber service, which will allow the subscriber to (i) save advanced searches and (ii) receive real-time alerts.