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Monday, November 30th, 2009

Innocent Hats

November 8, 2007 by Rachel  
Filed under Marketing

I love Innocent and the way they market, the way they work with their community. For the last few months they have been asking customers to knit tiny little hats and send them to the company, as part of their Big Knit campaign. They’ve now put all the hats onto bottles and shipped them out to Sainsbury’s, where you can buy them and get 50p of the price donated to Age Concern.

They’re now running a competition to win a year’s supply of smoothies if you submit your photos of bottles and hats. You need to submit it to their Big Knit Flickr group, which is full of hat pictures, for a chance to win.

They're back

Photo from bhell13

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Comments

3 Responses to “Innocent Hats”
  1. Jack says:

    Ah – but do they serve Innocent at the Kinsale? And I strongly suggest you try a cool pint of Stella Artois with the next quality breakfast you have there!

    Heh heh

    Thanks for the comment by the way

    Jack

  2. till says:

    Do they sell innocent in the U.S.? Last time I saw them they were in the UK only.

  3. Rachel says:

    I think this is UK only.

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