Inspiration from the Oprah Branding Effect

If you haven’t heard about the Oprah Branding Effect then let me share with you what it means. Just as the Midas touch means that whatever he touched would turn to gold, the same could be said about Oprah. Many businesses, books and organization have seen tremendous growth once she either mentions it or is seen using it.

Image: Newscom.com

Although Oprah is a unique person and brand, other businesses can have a similar effect but it may happen in smaller quantities. On May 28, 2009, CNBC released a show that discussed the Oprah Branding Effect and shared how many businesses had experienced growth because of it.

One of the people mentioned shared how she had planned on “Living Oprah” which mean she would do everything that Oprah suggested. She decided to do this for a year and she started on January 1, 2009 and will end on December 31, 2009. Through the whole experience, she shared that although somethings didn’t truly apply in her situation, she felt that a lot of positive things have happened in her life.

One of which is that she was offered a book deal so does this mean that she is experiencing the Oprah Branding Effect? I would say that she has definitely experience because she shared that after writing for many years, she didn’t receive a book deal until after she started her blog, “Living Oprah“.

To bring this to a level where other sized businesses can have a similar effect as Oprah, I thought it would be helpful to share suggestions:

• Decide that you will mentor a business owner who is a startup or smaller in size to your business.
• Create a mastermind group where similar minded business owners help each other reach their goals of increasing their business’ reach.
• Identity business owners that you feel have obtained a level of success that you feel you want to accomplish and then try to connect with them through a mentoring program. Follow their advice to grow your business.

Now let’s all get started seeing how we can join in on spreading the Oprah Effect to others. You can find out more about the Oprah Branding Effect by visiting these websites: Informational website & Watch full video.