Interactive Cinema for Volvo

I published my filter method for Twitter the other day, which came out of my frustrations with the many new followers I was getting. It does not mean I’m not following anyone new, just that I run through some criteria in making my decision. One of the new people I did follow was David Polinchock, from Brand Experience Lab. A few tweets later he pointed me towards this video about work they had done with Volvo in UK cinemas. I’d missed this back in November, but glad I’ve seen this now – I love it!

Carlton Screen Advertising used motion tracking cameras in 12 cinemas to play an inter-cinema game. By moving together, each audience steered a Volvo car down a course, collecting points along the way. Fun for one cinema to do, but you got to compete with others as well, adding extra spice. A game, collaboration, competition, fun, all elements that make this experience, and the brand behind it, memorable for the people involved. Let’s see some more of it!