Comments on: iPhone Price Drop Response Was the Right Move for Steve Jobs

By: Welcome to the Fifth Estate » The Buzz Bin

Welcome to the Fifth Estate » The Buzz Bin — Sun, 06 Jan 2008 13:20:15 +0000

[...] the flag on Beacon. Or how angry iPhone buyers blogged and commented, evoking– a prompt and immediate apology from one of America’s most powerful men, Steve Jobs. The examples continue on and [...]

By: PR Voices - Today’s Top Blog Posts on PR - Powered by SocialRank

PR Voices - Today’s Top Blog Posts on PR - Powered by SocialRank — Mon, 01 Oct 2007 10:07:46 +0000

[...] iPhone Price Drop Response Was the Right Move for Steve Jobs [...]

By: The Steve Jobs Social Media Paradox » The Buzz Bin

The Steve Jobs Social Media Paradox » The Buzz Bin — Wed, 19 Sep 2007 05:36:25 +0000

[...] Weil’s article on the topic and something really started gnawing at me. Yes, Jobs handled the crisis perfectly, quelling the storm almost as quickly as he started it. And the “open” letter [...]

By: Geoff Livingston

Geoff Livingston — Fri, 07 Sep 2007 19:43:00 +0000

Oh, and Ike was right. It was not an accident.

The price cut was an intentional reaction to Nokia, Samsung and Sony preparing to unleash a can of whoop @ss on Apple. Jobs picked a bigger fight than Microsoft, if possible, and knows it’s going to get very ugly quickly.

By: Geoff Livingston

Geoff Livingston — Fri, 07 Sep 2007 16:15:48 +0000

We came to the same conclusion. Classic crisis PR, and they nipped it in the bud.

By: Ike

Ike — Fri, 07 Sep 2007 15:13:11 +0000

Eric – I’ve got to agree with Bob Cringely on this one. I don’t think the iPhone price drop was an accident, nor do I think it was a reaction.

I think we all got played, and Apple gets to keep a huge wad of cash while basking in the glow of apology and consumer empathy.